Veravana Naturals was born out of necessity and passion. Our CEO & Founder, Harriet Haynes, is a mom, licensed cosmetologist, and entrepreneur who has always been obsessed with healthy hair care. For years, she worked tirelessly to give her clients the best, but the only products available were filled with chemicals.
Everything changed when she suffered a life-threatening allergic reaction to a chemical-based product. This eye-opening moment led her to a new mission—to create safe, effective, and natural alternatives. After years of research and formulating, she developed a product line that transformed not only her own hair but also the hair of her clients. As demand grew, Veravana Naturals was born.
The name Veravana means “Perfection from God,” inspired by Harriet’s realization that nature provides everything we need for healthy hair.
Hair porosity is the missing piece in most natural hair care routines. Understanding how your hair absorbs and retains moisture is the key to achieving stronger, healthier, and more vibrant hair. That’s why every Veravana product is specifically designed for your hair’s porosity level—taking the guesswork out of hair care and giving you exactly what your hair needs.
Eco-Friendly & Sustainable Hair Care
At Veravana Naturals, we are committed to protecting both your hair and the planet. Our products are made with:
🌿 Sustainably Sourced Ingredients – We carefully select plant-based, biodegradable ingredients that are good for your hair and the environment.
♻️ Eco-Friendly Packaging – Our packaging is recyclable and designed to reduce waste.
🐰 Cruelty-Free Formulas – We never test on animals, and we believe in ethical, sustainable beauty.
🌎 Low-Impact Production – We strive to minimize our environmental footprint by using responsible manufacturing practices.
Our Commitment to You
✔ Natural & Botanical Ingredients – No harsh chemicals, just pure goodness.
✔ Science-Backed Formulations – Designed to strengthen, repair, and enhance hair growth.
✔ Hair Porosity Solutions – Products that work with your hair, not against it.
✔ Sustainability & Eco-Friendliness – Beauty that cares for your hair and the planet.
With Veravana Naturals, you’re not just choosing hair care—you’re choosing healthier hair and a healthier planet.
300 Peachtree St NE Ste CS2 #3080 Atlanta, GA 30308